Pops Out was a fashion-focused experimental branding project built around the idea of interactive clothing and augmented reality experiences.
Category: BRANDING
Pops Out was a fashion-focused experimental branding project built around the idea of interactive clothing and augmented reality experiences. The project combined logo design, typography exploration, wearable graphics, and AR-based interaction to transform static t-shirts into digital experiences that react through mobile devices. The visual identity was intentionally bold and highly expressive. The typography system used stretched geometric forms, oversized compositions, and experimental layouts to create a loud and attention-grabbing aesthetic inspired by streetwear culture and futuristic f…