Minimal gaming identity inspired by pixel art and classic arcade culture.
Category: BRANDING
Logo and visual identity designed for Hedino, a gaming-focused digital platform. The identity is built around a custom geometric symbol that combines a playful character with a highly recognizable monogram. Inspired by retro gaming aesthetics, pixel art, and block-based construction systems, the mark was designed to feel simple, memorable, and instantly recognizable across digital touchpoints. The modular structure allowed the logo to evolve beyond a standalone symbol and become a flexible visual element throughout the brand system.