Instagram effects are those cool filters and features you can add to your photos or videos to make them look more fun and unique. They can change colors, brighten things up, add face effects, animations, or even use AR (augmented reality) to create something wild and eye-catching. A lot of brands and freelancers create these effects to give their audience a more fun and different experience. With tools like Spark AR Studio, you can design your own custom effects for stories or posts that really stand out and grab people’s attention.