AI in web design means using smart tech to build websites that are more intelligent and user-friendly. Basically, AI helps designers create better designs, improve the user experience, and even make websites that can automatically respond to what users need. Like, with AI, you can create personalized designs for each visitor, or use tools that suggest colors, layouts, and styles that work best. It can also boost your SEO, make your site faster, and quickly spot and fix technical issues. Overall, AI makes websites faster, smarter, and more tailored to each user.